Please proof your letter…

Proofreading matters

Proofreading is important

This is a letter I received in the mail. It is not a joke. It is a real letter. It came from a pool contractor we contacted. To protect the dignity of the contractor, I will not share the company name. Needless to say, they have not earned our business. I’ve included my comments in parentheses. Kudos to them for sending a personalized letter, by mail.

HELLO RICKY, (My name is Jenifer and why are you yelling at me?)

WE HAD MEET YOU AT THE NEW MEXICO STATE FAIR, WHERE WE EXHIT OUR POOLS AND TUBS. (We saw their van and called. Did not meet them at the fair)
WE HOPE YOUR ENJOYING YOUR SUMMER. WE WOULD LIKE YOU TO ENJOY IT A LOT MORE. JUST IMAGIN YOU AND YOUR FAMILY ON THE HOT SUMMER DAYS COOLING OFF, YOU KIDS WILL HAVE PLENTY TO DO WHEN YOU HAVE A POOL. VACATION AT HOME SAVES THE COST ON TRAVLING FOR MANY YEARS TO COME. (Misspelled words, incorrect grammar used i.e. your instead of you’re)

WE HAVE ENCLOSED OUR BASIC PRICE LIST AND WE WILL BE HAPPY TO VISIT YOUR HOME FOR YOUR FREE YARD SUVERY. WE ARE HAPPY TO ANSWER ANY QUESTIONS ON THE PHONE, TO CALL US DAIL (XXX) XXX-XXXX, WE WOULD BE HAPPY TO SPEAK WITH YOU. (I won’t be dialing or dailing this company any time soon except to offer my proofreading services, and don’t even get me started on comma usage and sentence structure!)

THANK YOU,

XYZ POOL COMPANY

IF YOU HAVE A POOL ALREADY WE TEST YOUR WATER FREE
BRING IN THIS LETTER AND RECIVE A 20% DISCOUNT ON WATER CARE PRODUCTS AND TOYS. (faints)

As a consumer I am unwilling to put my trust in a company that cannot even draft a coherent sentence, especially if that company will be responsible for math computations and electrical and plumbing work on my property.

This letter is proof that reputations are built on first impressions. If you need help with proofreading or editing services, ASG can help. Contact us today for a free consultation.