Broken Links, Broken Bridges

Broken Links, Broken Bridges

Bridge
We all know the importance of using links in posts and pages on your website. Outbound links to other sites give your content credibility. Internal links indicate flow patterns within your site. When those links go nowhere, or lead to the wrong place, visitors are likely to leave your site.

Broken links are not only frustrating for your visitors. They are also a red flag to search engines indexing your site. A broken link can be an indicator of a site or link that’s outdated or a typo in the code. Either way, it’s bad news for your website and should be corrected quickly. If you have a small site, with few pages and links, you can probably manually check your site’s links. However, if you have a large site with a lot of pages and posts, checking each link manually isn’t practical. Here are a few resources to help you find and correct broken links on your website.

  • A broken link checker like Dead Link Checker can give you a list of broken links on your site. Basic service is free. They also offer a monitoring service for a low monthly fee.
  • If you’re using WordPress you can install a plugin like Broken Link Checker to check your links and give you a report and correction options for those links found.
  • Manually check links on your site by clicking each one. This can be time consuming for larger sites.
  • Hire a web maintenance company to run the check and provide you a report of broken links.

Having great internal and outbound links is definitely a win-win. If those links are outdated or just don’t go anywhere, your website is losing value. If you need help finding broken links, ASG can help. Fill out this form and we will send you a no-obligation, complimentary report for your site.

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